Package design and branding
7215 is an all organic brand that specializes in coffee with their own trademark - Organic Quality Coffee. The name 7215 originated from an organic quality mark on the coffee bean bags from the import region of the coffee. The brand wanted a modern and exclusive look for their products. The key words being Quality, Robust, Exclusive and Trendy. The aim is to primarily attract fashionable, coffee interested, city people, with a desire to choose organic products, to buy their high quality products and visit their coffee shops. The branding was created to capture the robust nature of coffee with the blackness of the font, together with the sense of exclusive quality in the stamped red seal. All the fabrics and packaging used in the branding are of course organic and of high quality.
Self Initiated, 2012