Bring

Re-branding

The Swedish company Bring needed a re-branding for their new big re-launch. The aim was to be the biggest, best and most used delivery company in Sweden. They wanted to keep the color of green, but other than that, they were open for changes. Being a company that delivers stuff, we agreed that the logo should emphasize that, so we gave it a sense of movement through the arrow. The phrases "bring it home" and "bring it back" together with the recycle symbol made me think of an updated circle movement. Bring is an environmentally friendly company, and therefore natural brown paper and non-toxic ink is used throughout the entire branding.


Client: Student project through Berghs, 2010