Mitt i Cupen

Branding and sportswear print

Mitt i Cupen is a youth sports project initiated by Lokaltidningen Mitt i to engage in the playoffs for the three sports Icehockey, Floorball, and Basketball. The mission was to create the print for the sportswear used to brand Mitt i Cupen. It was a challenge to choose colors and design a print for both girls and boys at the age of 12 to 20. The logo was created with american college sports print in mind. The range gives a united feeling of Mitt i Cupen but all the sports differs somewhat in the print as well as the colors. Every player in the playoffs received a package bag with a t-shirt, a water bottle and lanyard. There was also a bag and hoodie for the winning team.


Client: Lokaltidningen Mitt i Stockholm, 2011